Timeline Of ChatGPT Updates & Key Events
At the end of 2022, OpenAI launched ChatGPT and opened up an easy-to-access interface to large language models (LLMs) for…
YouTube Launches Brand Pulse Report to Measure Full Brand Impact
For years, marketers have struggled to measure the full picture of how their brand shows up on YouTube. Paid campaigns…
Preparing C-Level For The Agentic Web
Artificial intelligence is changing how the web works. Search engines, voice assistants, and generative platforms are altering how people find…
When AI Assistants Become The First Layer
What I’m about to say will feel uncomfortable to a lot of SEOs, and maybe even some CEOs. I’m not…
Why AI Search Isn’t Overhyped & What To Focus On Right Now
Out of many direct conversations I’ve had in the industry, there’s a mixed reaction to how much AI might impact…
WP Engine Vs Automattic & Mullenweg Is Back In Play
WP Engine filed a Second Amended Complaint against Automattic and Matt Mullenweg in response to the September 2025 court order…
Microsoft Explains How To Optimize Content For AI Search Visibility
Microsoft has shared guidance on structuring content to increase its likelihood of being selected for AI-generated answers across Bing-powered surfaces….
Google AdSense Replaces Ad Networks With Authorized Buyers
Google is updating its demand source management by replacing the Ad Networks blocking control with a new Authorized Buyers control…
The 5 Hidden Organizational Forces That Undermine Enterprise SEO
If you’ve read “From Line Item to Leverage” or “Who Owns Web Performance?,” you know I’ve argued that enterprise SEO…
How To Build SEO Strategies Around Real Customer Behavior
What if your SEO strategy could predict what customers want before they even search? The shift from keyword-centric to behavior-driven…