What Are The Most Common Hreflang Mistakes?
This week’s Ask An SEO question comes from a reader facing a common challenge when setting up international websites: “I’m…
Yoast Announces New AI Visibility Tool
Yoast announced the release of their Brand Insights tool, which helps track and monitor brand sentiment and visibility in AI…
How People Really Use LLMs And What That Means For Publishers
OpenAI released the largest study to date on how users really use ChatGPT. I have painstakingly synthesized the ones you and…
How AI Really Weighs Your Links (Analysis Of 35,000 Datapoints)
Before we jump in: I hate to brag, but I will say I’m extremely proud to have placed 4th in…
The Current State Of Marketing Analytics
As a marketing specialist who has gone through the transition from Universal Analytics to Google Analytics 4 on countless projects,…
Google AI Overviews Overlaps Organic Search By 54%
New research from BrightEdge offers insights into how Google’s AI Overviews ranks websites across different verticals, with implications for what…
OpenAI Launches Sora iOS App Alongside Sora 2 Video Model
OpenAI launched the Sora iOS app, beginning an invite-based rollout in the United States and Canada. With Sora, OpenAI appears…
Google Explains Expired Domains And Ranking Issues
Google’s John Mueller answered a question about an expired domain that was unable to rank for relevant search queries, including…
Google Ads Adds Deeper Performance Max Reporting
Google is providing you with more clarity on where Performance Max is working. A new round of reporting updates adds…
Squarespace Rolls Out New AI Tools For SEO And Design
Squarespace announced their Refresh 2025, in which they roll out new features and improvements. This year there’s a strong emphasis…