Why You Need Sprints, Not Checklists
There’s a lot that goes into SEO. And, now, more broadly into being found online and online visibility overall, whether…
Your Login Pages May Be Hurting Your SEO Performance
Google’s Search Relations team says generic login pages can confuse indexing and hurt rankings. When many private URLs all show…
AI Search Sends Users to 404 Pages Nearly 3X More Than Google
New research examining 16 million URLs aligns with Google’s predictions that hallucinated links will become an issue across AI platforms….
Let’s Look Inside An Answer Engine And See How GenAI Picks Winners
Ask a question in ChatGPT, Perplexity, Gemini, or Copilot, and the answer appears in seconds. It feels effortless. But under…
How Do I Nail A PPC Job Interview For Google & Meta Ads?
It is a wild job market right now, and if you’re applying for a PPC role, you’re probably feeling the…
AI Overviews Use FastSearch, Not Links
A sharp-eyed search marketer discovered the reason why Google’s AI Overviews showed spammy web pages. The recent Memorandum Opinion in…
8 GEO Strategies For Boosting AI Visibility in 2025
This post was sponsored by Writesonic. The opinions expressed in this article are the sponsor’s own. AI search now makes…
Google Quietly Raised Ad Prices, Court Orders More Transparency
Google raised ad prices incrementally through internal “pricing knobs” that advertisers couldn’t detect, according to federal court documents. Google raised…
What To Expect AT NESS 2025: Surviving The AI-First Era
This post was sponsored by NESS. The opinions expressed in this article are the sponsor’s own. For anyone who isn’t…
The Behavioral Data You Need To Improve Your Users’ Search Journey
We’re more than halfway through 2025, and SEO has already changed names many times to take into account the new…