AI Systems Often Prefer AI-Written Content, Study Finds
A peer-reviewed PNAS study finds that large language models tend to prefer content written by other LLMs when asked to…
Google Makes Merchant API Generally Available: What’s New
Google makes Merchant API generally available and announces plans to sunset the Content API. New features include order tracking, issue…
Why CMOs Should Rethink ROAS As A North Star Metric
If you lead a marketing team, chances are you’ve had this conversation: “How are the campaigns doing?” “Well, our ROAS…
Why The Last Year Has Been The Biggest Challenge For CMOs
I’ve spent 30 years navigating the turbulent waters of what was once called “internet marketing” and is now called “digital…
How To Create Your Instagram Content Plan (With Free Template)
Are your Instagram posts struggling to gain traction? With over 2 billion monthly active users, standing out on the platform…
Google Expands iOS App Marketing Capabilities
Running iOS app campaigns in Google has never been straightforward. Between Apple’s privacy changes and evolving user behavior, marketers have…
Google Answers Question About Core Web Vitals “Poisoning”
Someone posted details of a novel negative SEO attack that they said appeared to be a Core Web Vitals performance…
Local SEO ‘Best Practices’ Aren’t Universal: Yext Study
A new Yext analysis of 8.7 million Google search results suggests many common local SEO tactics don’t perform the same…
Googlebot Crawl Slump? Mueller Points To Server Errors
A Reddit thread about a sharp crawl drop prompted guidance from Google’s John Mueller. Here’s how to diagnose the cause….
AI-Powered Search: Adapting Your SEO Strategy
Using outdated and traditional SEO tactics centered around keywords and backlinks is not moving the needle anymore, as Google shifts…