Effective SEO Organizational Structure For A Global Company
Global companies today face a paradox. Search is more important than ever, yet how it’s managed across markets is often…
How To Effectively Leverage LLMs In SEO & Content
I remember seeing those “God is my co-pilot” bumper stickers since I was old enough to read them. I was…
Why OpenAI’s Open Source Models Are A Big Deal
OpenAI has released two new open-weight language models under the permissive Apache 2.0 license. These models are designed to deliver…
Why Agencies Are Replacing PPC With Predictable SEO
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. What if your…
Claude Opus 4.1 Improves Coding & Agent Capabilities
Anthropic has released Claude Opus 4.1, an upgrade to its flagship model that’s said to deliver better performance in coding,…
Perplexity Says Cloudflare Is Blocking Legitimate AI Assistants
Perplexity published a response to Cloudflare’s claims that it disrespects robots.txt and engages in stealth crawling. Perplexity argues that Cloudflare…
5 Key Findings On What Buyers Really Want
Search is changing, and not just because of Google updates. Buyers are changing how they find, evaluate, and decide. They…
Google Ecommerce SERP Features 2025 Vs. 2024
In 2024, Google turned the SERP into a storefront. In 2025, it turned it into a marketplace with an AI-based…
Why Aren’t My Pages Getting Indexed?
This week’s question comes from Xaris, who asks: “Why, even though I have correctly composed and linked the sitemap to…
Why Your PPC Structure Should Mirror Your Business Model
A lot of PPC accounts are built from the bottom up. You start with keyword research, group them by themes…