Google Is Retiring Standalone Display Campaigns In Favor Of Demand Gen
Google is officially getting rid of the Display Network campaign type. The update means advertisers will eventually manage Google Display…
‘More Opinionated Than It Should Be’
Google CEO Sundar Pichai acknowledged room for improvement in AI Overviews when shown a live product-query result during a Decoder…
How To Build Websites Machines Can Identify, Read, Cite & Use
In the late 2000s, “mobile-first” emerged as a design discipline. The argument was a single sentence: don’t design for the…
846,000 Google Searches Reveal How AI Overviews Are Changing User Behavior
If a user types your brand name into Google or Chrome, you might reasonably assume they are about to visit…
How To Get Into AI Results
Keyword research has a new purpose, and it’s getting local businesses into AI results. Why are some local businesses surfacing…
Pichai Says Google Is ‘A Bit Behind’ On Agentic Coding
Google CEO Sundar Pichai acknowledged the company is “a bit behind” the frontier on agentic coding. Pichai called coding “very…
Google Says AI Mode Can Now Scale Faster Across Languages
Reid said AI Mode’s multilingual model architecture has made it easier to expand across countries and languages. She said Google…
LLMs ‘Would Not Exist’ Without Reddit Data
Reddit CEO Steve Huffman said large language models “would not exist as we know them” without Reddit’s content. He called…
Why High-Performing Marketers Get Stuck In Execution Mode
Most high-performing marketers hit a wall they never saw coming. But this isn’t because they stop working hard or run…
Digital PR Hasn’t Changed – AI Search Just Made The Fundamentals More Important
Last week, I read Giulia Panozzo’s article about rethinking audience targeting in a signal-loss era. I also read Harry Clarkson-Bennett’s…