GA4 Tracks AI Assistant Traffic, FAQ Results Gone
Welcome to this week’s Pulse. The updates affect how you measure AI assistant traffic, what structured data does for visibility,…
Why Your AI Ad Strategy Is Only As Good As Your Data
Stop trying to out-calculate the machine and start feeding the machine better signals was the theme from Ginny Marvin, Google’s…
Google Analytics Adds AI Assistant As Default Channel Group
Google Analytics added an “AI Assistant” default channel group for traffic from recognized AI chatbot referrers, with Google naming ChatGPT,…
Stop Treating AI Visibility As One Problem. It’s Actually Three, On Three Different Layers
When a brand stops appearing in ChatGPT, or when its share of voice in Perplexity drops by half over a…
Direct Traffic & Popularity – Correlation, Not Causation
Last week, Cyrus Shepard published an AI citation ranking factors study, and it created a lot of noise on X,…
Current KPIs You Need To Know
If your organic traffic is down but your pipeline looks fine, you’re not imagining it. AI-generated answers are intercepting the…
Google Ads Is Cutting Off Access To Older Reporting Data
Google Ads published new reporting data retention limits that change how long advertisers can access historical performance data through the…
Liquid Web WordPress Plugin Rebrand Triggers Backlash
Liquid Web inadvertently started a cascading series of controversies after it folded a group of well-known WordPress plugin brands into…
I Helped Build Google’s Keyword System. Here’s Why It’s Becoming Obsolete
If you’ve been running Google Ads for more than a few years, your job description has changed without your consent….
How To Run A 90-Day Growth Audit With AI (Step-By-Step)
Most growth audits are a performance. Someone shows up with a slide deck, interviews a few stakeholders, and delivers a…