Why AI Search Skips Your Content (And How to Diagnose Where It’s Failing)
This post was sponsored by Siteimprove. The opinions expressed in this article are the sponsor’s own. Why does my content get…
Google On Keyword Fragmentation And User Needs In AI Search
Google’s Liz Reid explained on the Bloomberg Odd Lots podcast how AI Mode and AI Overviews are enabling detailed, need-based…
Google On AI Search & Why Browsy Queries Favor Full SERPs
Google’s Liz Reid recently discussed what goes on behind the scenes of AI Search, particularly with the fragmentation of complex…
Optmyzr Report Finds Google Ads Engagement Rising While Efficiency Holds
Google Ads has gone through a steady wave of changes over the past year. Advancements in outputs like Demand Gen…
How To Run A Webinar Program That Actually Drives ROI
A good webinar program does three things at once: It teaches the audience what they want to learn. It produces…
Why The Hybrid Strategy Is Better
Performance Max was created to be the set-it-and-forget-it automation play Google dreamed up. But, five years in, the only way…
Google Advises Using AI In Best Possible Way For AI Search
Google’s Martin Splitt and Nikola Todorovic, Director of Software Engineering at Google Search, recently discussed how AI is changing Google…
Google Engineer Explains ‘Black Box’ AI Models In Search
Nikola Todorovic, Director of Software Engineering at Google Search, appeared on an episode of Search Off the Record to discuss…
Google’s March Core Update Shifted Visibility Away From Aggregators
An analysis from Amsive found that aggregators and user-generated content platforms lost US search visibility after Google’s March core update,…
Ask Jeeves Is Gone After Nearly 30 Years Of Search
Ask.com, the search engine that started life as Ask Jeeves, shut down. Parent company IAC discontinued its search business as…