Marketers Report Highest Rates Of AI ‘Brain Fry,’ Report Finds
A new study reported an increase in mental fatigue tied to heavy AI use. Marketing workers were hit hardest at…
Why We Need To Talk About Young People
This is the attention economy. The politics of personality. Trump, Farage, Polanski, Mamdani. Hate them or love them, their ability…
Marketing In The Eligibility Era
Marketers are abuzz about OpenAI putting ads inside ChatGPT. That’s the wrong thing to obsess over. It’s like arguing about…
You Can Disavow Entire TLDs Like .XYZ With Domain Directive
Google’s John Mueller casually mentioned the other day that it’s possible to disavow entire top level domains (TLDs) like .xyz…
Google’s Liz Reid Says LLMs Unlock Audio And Video Indexing
In a podcast interview, Google VP of Search Liz Reid described two ways LLMs are changing what Google can index…
Google Updates AI Recipe Results To Send More Traffic
Robby Stein, VP of Product Google Search, posted that Google is updating AI Mode so that it surfaces more links…
The 10 Best PPC Ad Networks
Choosing the right pay-per-click (PPC) ad network is a core strategy impacting the success of your advertising program. Each network…
Google AI Mode Cites Itself More Often, With More Organic Links
Google’s self-referencing in AI Mode has risen to more than three times its level nine months ago, according to a…
AIO Citations Diverge From Rankings, Bing Rewrites Rules – SEO Pulse
Welcome to SEO Pulse: this week’s updates affect how AI Overviews select sources, how far AI search has expanded across…
AI Max Brand Controls Expand, VRC Non-Skip Ads Go Global – PPC Pulse
Welcome to PPC Pulse: this week’s updates focus on creative controls and video delivery across Google Ads. Google expanded beta…