Google AI Mode Link Update, Click Share Data & ChatGPT Fan-Outs – SEO Pulse
Welcome to the week’s SEO Pulse: updates affect how links appear in AI search results, where organic clicks are going,…
Vectorization And Transformers (Not The Film)
Information retrieval systems are designed to satisfy a user. To make a user happy with the quality of their recall….
Google Offers AI Certificate Free For Eligible U.S. Small Businesses
Google has launched the Google AI Professional Certificate, a self-paced program covering data analysis, content creation, research, and vibe coding….
Why AI Misreads The Middle Of Your Best Pages
The middle is where your content dies, and not because your writing suddenly gets bad halfway down the page, and…
Great SEO Is Good GEO — But Not Everyone’s Been Doing Great SEO
As SEOs, we are used to being adaptable to changing algorithms, so LLM optimization should be a simple extension of…
Why Do Budgets Overspend Even With A Target ROAS or CPA?
This month’s Ask a PPC explores a common advertiser question: Why budgets sometimes overspend even when a target ROAS or…
ChatGPT Search Often Switches To English In Fan-Out Queries: Report
When ChatGPT Search builds an answer, it can generate background web queries to find sources. A new report from AI…
Why Google Runs AI Mode On Flash, Explained By Google’s Chief Scientist
Google Chief Scientist Jeff Dean said Flash’s low latency and cost are why Google can run Search AI at scale….
Are Citations In AI Search Affected By Google Organic Visibility Changes?
IÂ recently wrote about an unconfirmed Google algorithm update that rolled out in mid-January 2026, which negatively impacted the organic search…
Enterprise SEO Operating Models That Scale In 2026 And Beyond
Most enterprises are still treating SEO as a marketing activity. That decision, whether intentional or accidental, is now a material business…