Google Search Hits $63B, AI Mode Ad Tests Detailed
Alphabet reported Q4 2025 revenue of $113.8 billion, beating Wall Street estimates and marking the company’s first year above $400…
5 Google Analytics Reports PPC Marketers Should Actually Use
Google Analytics has never been perfect, but it used to feel familiar. The shift to Google Analytics 4 forced PPC…
Google’s Mueller Calls Markdown-For-Bots Idea ‘A Stupid Idea’
Some developers have been experimenting with bot-specific Markdown delivery as a way to reduce token usage for AI crawlers. Google…
The Real SEO Skill No One Teaches: Problem Deduction
Most SEO failures are not optimization failures. They are reasoning failures that occur before optimization even begins. In enterprise SEO…
How To Get Into Model Training Data
There has never been a more important time in your career to spend time learning and understanding. Not because AI…
The PPC Skills That Won’t Be Replaced By Automation
The best PPC specialists aren’t just campaign managers. They’re business consultants who happen to use paid advertising as their primary…
Using AI For SEO Can Fail Without Real Data (& How Ahrefs Fixes It)
This post was sponsored by Ahrefs. The opinions expressed in this article are the sponsor’s own. If you’ve ever run…
Google’s Crawl Team Filed Bugs Against WordPress Plugins
Google’s crawl team has been filing bugs directly against WordPress plugins that waste crawl budget at scale. Gary Illyes, Analyst…
Google Updates Googlebot File Size Limit Docs
Google updated its Googlebot documentation to clarify information about file size limits. The change involves moving information about default file…
GSC Data Is 75% Incomplete
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! My findings this week show Google Search Console…