WordPress Advanced Custom Fields Extended Plugin Vulnerability
An advisory was published about a vulnerability in the popular Advanced Custom Fields: Extended WordPress plugin that is rated 9.8,…
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How To Control of Performance Max [5-Step Guide]
This post was sponsored by Channable. The opinions expressed in this article are the sponsor’s own. If you’ve ever watched…
OpenAI Search Crawler Passes 55% Coverage In Hostinger Study
Hostinger analyzed 66 billion bot requests across more than 5 million websites and found that AI crawlers are following two…
The Great Decoupling
SEO died as a traffic channel the moment pipeline stopped following page views. Traffic is either down for many sites,…
Perplexity AI Interview Explains How AI Search Works
I recently spoke with Jesse Dwyer of Perplexity about SEO and AI search about what SEOs should be focusing on…
How Entity Linking Can Support Local Search Success
Search has changed dramatically, including local search. Search engines and AI systems now incorporate semantic understanding to generate citations and…
Data Shows AI Overviews Disappears On Certain Kinds Of Finance Queries
New data from BrightEdge shows how finance-related queries perform on AI Overviews, identifying clear areas that continue to show AIO…
Why Agentic AI May Flatten Brand Differentiators
James LePage, Dir Engineering AI, co-lead of the WordPress AI Team, described the future of the Agentic AI Web, where…
How To Analyze Google Discover
TL;DR To generate the most value from Discover, view it through an entity-focused lens. People, places, organisations, teams, et al….
How Much Of Your Paid Media Budget Should Be Allocated To Upper Funnel?
Determining a budget split between upper and lower-funnel is a recurring topic in paid media. Upper-funnel campaigns (typically awareness and…