Why Paid Search Foundations Still Matter In An AI-Focused World
At this point in time, AI search products such as Google and Microsoft’s PMax (and now AI Max) have firmly…
Social Media Trust Is Breaking Down (And How You Can Rebuild It)
Social media is an integrated part of life in the U.S., with usage growing among adults. Pew Research Center reports…
AI Mode Checkout Can’t Raise Prices
Google is disputing claims that its new AI-powered shopping checkout work could enable what critics describe as “surveillance pricing” or…
What Google SERPs Will Reward in 2026
The Changes, Features & Signals Driving Organic Traffic Next Year Google’s search results are evolving faster than most SEO strategies…
5 Ways To Reduce CPL & Improve Conversion Rates In 2026
The marketers who crack attribution aren’t chasing perfection; they’re layering multiple data sources to get progressively closer to the truth….
How Much Can We Influence AI Responses?
Right now, we’re dealing with a search landscape that is both unstable in influence and dangerously easy to manipulate. We…
Search Marketing’s Insight Gap: When Automation Replaces Understanding
Automation is a part of our daily lives in marketing. If you’re in a leadership role or oversee it in…
Google Downplays GEO – But Let’s Talk About Garbage AI SERPs
Google’s Danny Sullivan and John Mueller’s Search Off The Record podcast offered guidance to SEOs and publishers who have questions…
Link Building Agency Red Flags in 2026: AI Search Edition
This post was sponsored by uSERP. The opinions expressed in this article are the sponsor’s own. Let’s get real. Most…
WooCommerce WordPress Plugin Exploit Enables Fraudulent Charges
The popular WooCommerce Square plugin for WordPress vulnerability enables unauthenticated attackers to uncover credit cards on file and make fraudulent…