How To Maximize Paid Ads Profitability With A Strategic Landing Page Audit
Your campaigns are only as strong as the pages they lead to. You can have the most targeted ads, the…
YouTube Launches First Annual Recap Feature For All Users
YouTube launched its first annual Recap feature, providing users with a personalized summary of their viewing activity throughout the year….
OpenAI Declares ‘Code Red’ To Improve ChatGPT In Response To Google
OpenAI CEO Sam Altman has declared a “code red” to focus company resources on improving ChatGPT, according to an internal…
Is An XML Or HTML Sitemap Better For SEO?
In this edition of Ask An SEO, we break down a common point of confusion for site owners and technical…
Predicting Future Impact Of Content Marketing
This edited excerpt is from “B2B Content Marketing Strategy” by Devin Bramhall ©2025, and is reproduced and adapted with permission…
Google Connects AI Overviews To AI Mode On Mobile
Google is testing a new mobile search flow that connects AI Overviews to AI Mode. Robby Stein, VP of Product…
Google Reports Search Console Page Indexing Report Delays
Google announces delays in Search Console’s Page indexing report. The company confirms crawling, indexing, and ranking remain unaffected by the…
Should Your PPC Strategy Focus On The Lead Pipeline Or Revenue?
Marketing leaders often believe they have a performance problem when, in reality, they have a goal problem. A PPC strategy…
Black Hat SEO Is Back
For as long as online search has existed, there has been a subset of marketers, webmasters, and SEOs eager to…
Pragmatic Approach To AI Search Visibility
Bing published a blog post about how clicks from AI Search are improving conversion rates, explaining that the entire research…