The Role Of Brand Authority And E-E-A-T In The AI Search Era
AI-generated answers are spreading across search. Google and Bing are each presenting synthesized responses alongside regular results. These answers are…
Repositioning What SEO Success Looks Like
In SEO, we are at a turning point, and after more than a decade of chasing rankings and traffic volume,…
How To Manage Demand Fluctuation During Key Ecommerce Shopping Seasons
Ecommerce demand doesn’t rise and fall in a straight line throughout the years. It can build gradually, spike hard, stall,…
SEO Community Reacts To Adobe’s Semrush Acquisition
The SEO community is excited by the Semrush Adobe acquisition. The consensus is that it’s a milestone in the continuing…
New Data Finds Gap Between Google Rankings And LLM Citations
Large language models cite sources differently than Google ranks them. Search Atlas, an SEO software company, compared citations from OpenAI’s…
Google’s Old Search Era Is Over – Here’s What 2026 SEO Will Really Look Like
For years, Google’s predictable, and at times too easily gamed, ecosystem created an illusion that SEO success came from creating…
Don’t Lose Search Visibility In a Merger
Most mergers and acquisitions (M&A) fail to account for the digital infrastructure and visibility of the acquired brands. While executives…
Adobe To Acquire Semrush In $1.9 Billion Cash Deal
Adobe and Semrush announced today that they have entered into a definitive agreement for Adobe to acquire Semrush in an…
Should Advertisers Be Worried About AI In PPC?
One scroll through LinkedIn and you’d struggle not to see a post, video, or ad about AI, whatever the industry…
B2B Content Marketing Has Changed: Principles Of Good Strategy
This edited excerpt is from B2B Content Marketing Strategy by Devin Bramhall, ©2025, and is reproduced and adapted with permission…