How different AI engines generate and cite answers
Generative AI is no longer a single thing. Ask, “What is the best generative AI tool for writing PR content?”…
Your crawl budget is costing you revenue in the AI search era
While online discussion obsesses over whether ChatGPT spells the end of Google, websites are losing revenue from a far more…
Google open-sources ads API MCP server for AI developers
The MCP Server for Google Ads is now publicly available on GitHub, Google announced. This marks a major milestone in…
Researchers fooled AI models with fake dates to boost visibility
Adding fake publication dates to online content can dramatically boost its visibility across leading AI models, a team from Waseda…
New YouTube Brand Pulse report tracks every brand mention
YouTube today introduced a new Brand Pulse report that gives advertisers a real-time snapshot of their brand’s total presence across…
Google Analytics adds cost data imports for Meta and TikTok ads
Google Analytics now lets advertisers automatically import cost data from Meta and TikTok through new native integrations, streamlining cross-channel performance…
How to measure and maximize visibility in AI search
AI is changing the digital landscape as we know it. An industry that used to run on Google’s 10 blue…
Forget the Great Decoupling – SEO’s Great Normalization has begun
For years, SEO success was measured by charts pointing up and to the right. We celebrated traffic spikes, shared screenshots,…
AI search relies on brand-controlled sources, not Reddit: Report
A dominant share – 86% to be specific – of AI citations come from sources brands already control, according to…
What you need to know in 2026
If you’re still calling it Apple Search Ads, you’re already behind. Earlier this year, Apple dropped the “Search” and rebranded…