Can small businesses compete on Google Ads anymore?
Paid advertising, particularly through Google Ads, is a cornerstone marketing channel for businesses of all sizes. However, there is no…
Google Search rank and position tracking is a mess right now
If you are trying to understand your ranking position, or other Google search metrics, in Google Search right now, you…
The key to generative engine optimization
Generative engine optimization (GEO) has quickly become one of the most important – and debated – topics in search. Some…
Google Ads auto-enables ‘Store Visits’ conversions, sparking concerns
Google is set to automatically add Store Visits as a primary conversion type – with a pre-set value assigned by…
TikTok’s U.S. future rests on Trump–Xi meeting this week
Treasury Secretary Scott Bessent said Monday that Washington and Beijing have reached a “framework” agreement over TikTok’s future, potentially clearing…
1.5 million chats reveal who uses ChatGPT and why
OpenAI and Harvard economist David Deming today released a large study about ChatGPT usage. The analysis of 1.5 million conversations…
Local search strategies that convert
Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready…
Penske Media sues Google, says AI Overviews hurt revenue, traffic
Penske Media – which owns Rolling Stone, Billboard, and Variety — is suing Google. Google is accused of stealing Penske’s…
Google Search Console adds achievements section
Google added a new section to Google Search Console to show your “achievements” in the Search Console interface. This was…
How AI protects and amplifies executive brands
For executives and thought leaders, online reputation management (ORM) is vital to their image and the company’s success. And in…