Why audience engineering is replacing manual targeting in paid media
You’re facing a major shift as familiar manual targeting levers disappear in favor of AI-driven discovery. Platforms’ automated tools are…
Google Ads adds “Results” tab to show impact of recommendations
Google is giving advertisers new visibility into whether its automated recommendations actually drive performance — a long-standing blind spot in…
Sundar Pichai sees Google Search evolving into an ‘agent manager’
Google Search is evolving beyond links and answers into a system that completes tasks, potentially fundamentally changing how users interact…
Google Ads lets marketers reuse AI text rules across campaigns
Google is giving advertisers more control over how AI generates ad copy, making it easier to scale campaigns without losing…
AI ads driving up to 80% sales lift for some brands
Google says its AI-powered advertising tools are starting to deliver meaningful results, including major revenue gains for some retailers, as…
90% accurate, yet millions of errors remain: Analysis
Google’s AI Overviews answered a standard factual benchmark correctly 91% of the time in February, up from 85% in October,…
One in five ChatGPT clicks go to Google: Study
Over 30% of outbound clicks go to just 10 domains, with Google alone taking more than 20%, according to a…
Google starts showing sponsored ads in the Images tab on mobile search
Google has begun placing sponsored ad units directly inside the Images tab of mobile search results — a new placement…
Local Guides redesign, AI captions, photo sharing
Google is rolling out new Google Maps features that make it easier to contribute photos, reviews, and local insights, while…
How AI decides what your content means and why it gets you wrong
Google once attributed two of Barry Schwartz’s Search Engine Land articles to me — a misclassification at the annotation layer…