The checks that make or break your next website migration
Website migrations have a well-earned reputation for going wrong, with even well-planned migrations leading to rankings slipping, traffic dropping, or…
Why zero-click search doesn’t mean zero influence
In a recent keynote at the Industrial Marketing Summit, Rand Fishkin argued that we’re marketing in a “zero-click world.” His…
ChatGPT ads pilot leaves advertisers without proof of ROI
OpenAI is moving forward with ads in ChatGPT, but early adopters say it isn’t ready for serious performance marketing. The…
EU signals imminent decision on Google DMA probe
The EU’s top antitrust enforcer signaled a decision on whether Google is violating the Digital Markets Act is imminent, without…
How AI-generated content performs in Google Search: A 16-month experiment
With AI, you can generate dozens (if not hundreds) of articles in hours and publish at scale. But publishing is…
Google is blocking duplicate Lookalike audience lists
A quiet but important change is coming to the Google Ads API that will affect how advertisers and developers create…
Why ‘search everywhere’ is the new reality for SEO
Most SEO discussions today center on AI — from AI Overviews to ChatGPT and other LLMs — and the concern…
AI is squeezing marketing agencies from both sides
The numbers tell a story that most agency owners already know in their gut: AI anxiety is rising fast. In…
Google ads are showing identical website stats across multiple advertisers
A strange pattern has emerged in Google’s paid search results — multiple competing ads are displaying the exact same web…
What advertisers need to know
Account suspensions are essential to “maintain a healthy and sustainable digital advertising ecosystem, with user protection at its core,” according…