AI’s impact on search isn’t a secret (How to talk to execs about the new era of search)
I get it, these are uncertain times. Organic traffic is dropping like a rock, and new referral traffic coming in…
Google adds Maps to Demand Gen channel controls
Google expanded Demand Gen channel controls to include Google Maps, giving advertisers a new way to reach users with intent-driven…
Why ad approval is not legal protection
Most business owners assume that if an ad is approved by Google or Meta, it is safe. The thinking is…
How vibe coding is changing search marketing workflows
Search marketers are starting to build, not just optimize. Across SEO and PPC teams, vibe coding and AI-powered development tools…
What successful brand-agency partnerships look like in 2026
Brand-agency partnerships look very different today than they did even a few years ago, and by 2026 that gap will…
AI search is growing, but SEO fundamentals still drive most traffic
Generative AI is everywhere right now. It dominates conference agendas, fills LinkedIn feeds, and is reshaping how many businesses think…
Why Google is deleting reviews at record levels
In 2025, Google is removing reviews at unprecedented rates – and it is not accidental. Our industry analysis of 60,000…
Google expands Performance Max channel reporting to MCCs
Google appears to be rolling out the Performance Max Channel Performance report at the MCC level, giving agencies and large…
Image SEO for multimodal AI
For the past decade, image SEO was largely a matter of technical hygiene: Compressing JPEGs to appease impatient visitors. Writing…
How to build search visibility before demand exists
Discovery now happens before search demand is visible in Google. In 2026, interest forms across social feeds, communities, and AI-generated…