With 2.57 million subscribers and more than 800 million views, a YouTuber named Bloo is swiftly becoming one of the biggest gaming personalities in the biz.
But unlike his human peers, this blue-haired vlogger is a cartoonish AI-powered avatar — perhaps the clearest sign yet of AI’s deep and industry-shaking inroads into the world of entertainment and influencers.
In an interview with CNBC, Bloo’s creator, Dutch YouTuber and AI enthusiast Jordi van den Bussche, said that he decided to unleash his blue-haired avatar to lighten his own workload.
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