Over the past few months, I’ve deeply analyzed how Google’s AI Overviews handle long-tail queries, dug into what makes brands visible in large language models (LLMs), and worked with brands trying to future-proof their SEO strategies.
Today’s Memo is the first in a two-part series where I’m covering a tactical deep dive into one of the most overlooked mindset shifts in SEO: optimizing for topics (not just keywords).
In this issue, I’m breaking down:
- Why keyword-first SEO creates surface-level content and cannibalization.
- What the actual…
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