Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are the most critical error that gets in the way of indexing content. The context of the discussion was the recent Google Search Central Deep Dive event in Asia, as summarized by Kenichi Suzuki.
Main Body Content
According to Gary Illyes, Google goes to great lengths to identify the main content of a web page. The phrase “main content” will be familiar to those who have read Google’s Search Quality Rater Guidelines. The…
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