Yahoo has launched its first version of its AI-based answer engine named Yahoo! Scout. Yahoo! Scout is available at scout.yahoo.com and is also embedded through Yahoo’s massive network of sites; Yahoo News, Finance, Mail and of course, Yahoo Search. Think of it as a Yahoo-branded AI companion for Yahoo users, that is there to help you along the way within those specific properties.
What is Yahoo Scout. Yahoo Scout is Yahoo’s take at an AI search engine and companion, much like Google’s AI Mode or OpenAI’s ChatGPT, but with a flare from Yahoo. Yahoo told me that they wanted Yahoo Scout to have personality, to make it fun and engaging for users to interact with and allow all consumers of all ages to easily use and understand.
When you first visit Yahoo Scout, you are greeted with a fun home page, with a search box, a fun slogan and an animated icon above it, making it feel friendly and warm to use. There are also suggested searches below the search box, including ways to filter those suggestions based on topics such as news, finance, sports, shopping and travel. On the left are your previous queries, so you can go back in time and pick up from where you left off.
Here is a screenshot of the home page – this one has a cowboy hat, but you can find a crystal ball, gold medal, walking cartoon brain, and much more.
Yahoo Scout’s advantage. The Yahoo Search team gave me early access to play around with Yahoo Scout and while the interface is familiar to some of its competitors, the Yahoo-only elements do stand out as unique to Yahoo.
Yahoo’s advantage over many other companies doing AI in Search is that it already has a massive user base across Yahoo Mail, News, Finance and even search. Yahoo has over 500 million user profiles, and stores data such as queries, usage, intent, and more. It also has over one billion entities in its knowledge graph, and 18 trillion consumer events and signals across all those properties. Yahoo can use this to make a more personal AI-search experience. It can also categorize queries better than most because of this data.
Note, Yahoo is the second largest email company and third largest search engine, the company told me.
Yahoo Scout can incorporate its rich content from its properties directly into the responses, including the best of Yahoo such as Yahoo Finance widgets, detailed financial information, tables and citations. Weather results, news results and much more.
“Search is fundamentally changing, and our team has been inspired to use our decades of experience and extremely rare assets to create something uniquely useful for Yahoo’s hundreds of millions of monthly users,” said Jim Lanzone, CEO of Yahoo. “This beta launch is just the starting point. From search to our industry-leading verticals, Yahoo Scout will help our users accomplish their goals online faster and better than ever before.”
Sending traffic to you, the publisher. Jim Lanzone, the CEO of Yahoo,…
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