6 content audit workflows to build in Claude

Your existing content can be a goldmine if you know how to improve it. Finding the time is a challenge in itself. I’ve found that using Claude makes what can be an outsized task much more manageable.

If it feels daunting, you don’t have to build a massive content audit workflow from the start. With Claude, you can start by auditing a single article, iterate on it, and create skills you can reuse and refine over time. I’ve gone from one-off audits to a full library of skills that I refine every time I use them.

Claude can help you uncover topical gaps, flag outdated information, audit brand voice, and more. You just need to invest the time to iterate so the value of your Claude skills compounds.

Here are six types of content audits you can run with Claude. The first four work at the article level, so you can start with a single piece today.

Page-level audits

If you’re uncomfortable creating skills or workflows, page-level audits are a great starting point. These four audits work on a single article, with no content inventory, no data exports, and little setup required. At the end of each session, ask Claude to create a skill you can reuse for future page-level audits.

1. Brand voice consistency

Content libraries drift over time because of changes in brand voice, staffing, products, and services. A brand voice consistency audit can help you identify what needs to be updated so a piece better aligns with your brand guidelines.

Unless you have detailed brand guidelines with plenty of examples, let Claude extract your voice guide from high-quality content. This helps remove subjective language common in many brand guides, such as “conversational but authoritative” or “educational, not too formal.”

Pick three to five articles as your standard bearers. Download them as markdown files if you can, then send them to Claude with a prompt asking it to describe:

• How the articles typically open (for example, do they open with a direct claim, a counterintuitive statement, or a concrete scenario?)
• Sentence and paragraph construction: average length, range, when sentences get longer or shorter, how paragraphs tend to close, and so on.
• Personality dimensions: three to five “We say X, but not Y” pairings, each with a do and don’t example.
• Vocabulary: words and phrases to use, and words and phrases to avoid.
• What this brand never does: specific constructions, phrases, and conventions absent from every piece.

Instead of “conversational but authoritative,” you should get:

• Observations such as “Your articles open with a direct claim rather than a scene-setting paragraph, sentences average 15 to 20 words and rarely exceed 30, transitions are functional (i.e., ‘here’s why that matters’) rather than formulaic (‘furthermore’).” 
• Example pairs such as “We’d say ‘the data shows three things,’ not ‘there are multiple factors to consider.’”

The goal isn’t to…