Starting this week, users will be able to interact with and complete tasks across apps like Instacart, Canva, and YouTube Music right from AI Mode in Search, Google says. The move is part of Google’s broader Search AI overhaul, as the company rapidly transforms its search box into a universal AI assistant that does everything for users, from shopping to travel planning to answering questions directly.
OpenAI’s ChatGPT and Anthropic’s Claude already support third-party app integrations.
How would app integrations work in Google’s AI Mode? Let’s start with YouTube Music. Google says users will be able to use AI Mode to curate a playlist based on a prompt. Users can pick a particular genre or mood; AI will drop the suggested playlist in the chat interface, which they can then open in the app. It’s unclear, however, if a user can buy a YouTube Music subscription from within AI Mode.
In another example, Google said users can use AI Mode to create a grocery list, connect an Instacart account to add the ingredients directly to their shopping cart and checkout on the Instacart app or website.
If a user is working on a project and needs design ideas, let’s say a flyer for an upcoming party, they can ask the AI to show a selection of templates on Canva. The update is initially rolling out in the US. Google said it is talking with other partners to launch support for more apps soon.
How does this align with Google’s broader strategy for AI Mode? Gemini already supports integrations with first- and third-party apps, allowing users to ask AI to complete tasks and interact with WhatsApp, Canva, OpenTable, Spark, Instacart, Spotify, and Booking.com, among others, though some privacy concerns remain unanswered.
Google has been regularly updating AI Mode with more features since its launch in early 2025. Most recently, the company said its agentic capabilities in AI Mode can help users check whether an item is in stock at a nearby store, and also track prices for individual hotels directly in Search.
In April 2026, Google also introduced web side-by-side with AI Mode, allowing users to compare details and ask follow-up questions.
How is it different from OpenAI’s shopping plan? Last September, OpenAI launched an Instant Checkout feature, which allowed users to buy select items from retailers like Etsy, Walmart and Shopify directly within ChatGPT. While the company initially billed it as the “next step” in agentic commerce, it later pulled back. Why?
- Only a small number of merchants were selling through Instant Checkout.
- Users were researching products inside ChatGPT but not using it to make purchases.
Nikhil Pahwa, founder and editor of MediaNama, writes in-depth about why OpenAI’s shopping plan failed here.
While Google is not trying to embed checkout within AI Mode, several concerns remain:
1. Who is liable when AI makes an error? Google says checkout would finish at the third-party app or website. However, grocery…
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