Welcome to the week’s Pulse: image generation lands in AI Overviews, Mueller weighs in on a plan to hide a homepage link, and Google puts an outside limit on how long a content-based canonical fix takes.
Here’s what matters for you and your work.
Google Adds Image Generation Inside AI Overviews
Google is adding AI image generation to AI Overviews and rebuilding the Google Images homepage, both timed to the service’s 25th anniversary.
Key facts:
Image generation inside AI Overviews turns a text prompt into a custom image built with Google’s Nano Banana model, the image system Google has been extending across Search and Chrome this year. The redesigned Images homepage is a browseable gallery of images from across the web that updates in real time, tailored to your interests when you’re signed in, with saved collections appearing as tabs above the gallery. Both roll out over the coming weeks.
Why This Matters
AI Overviews already answer plenty of queries without a click. Generated images give that surface one more thing it can produce on its own, in a spot that has pointed people toward images from the web. The redesigned homepage adds a starting point that isn’t a query at all, a personalized feed sitting alongside the search box.
Read our full coverage: Google Adds Image Generation To AI Overviews, Revamps Images
Mueller Answers A Plan To Hide A Homepage Link
Google Search Advocate John Mueller responded to a plan to stop a homepage button from being a link, so a better-worded link further down the page would count instead. He suspects the person behind it is overthinking it.
Key facts:
The r/bigseo thread describes a homepage that links to the same services page twice: once via a Services button near the top and once via an FAQ link worded the way the poster wants Google to read it. The plan was to make the button stop being a link while it still worked when clicked, leaving the FAQ link as the only regular link pointing there. Mueller said he wouldn’t expect to see any visible change, and suggested using CSS or JavaScript to position things on the page instead.
Why This Matters
Internal anchor text has been an optimization technique for years, which is why a plan like this sounds reasonable. What it costs is a homepage whose main button is no longer a link. What it buys, by Mueller’s reading, is nothing you could measure. His alternative keeps both links and moves only their order in the code.
Read our full coverage: Google’s Mueller On First Link Priority & Link Obfuscation
Mueller On Long A/B Tests
SEJ’s Roger Montti looked at Mueller’s answer on A/B tests that run for six to twelve months and found that it seems to contradict Google’s own written guidance.
Key facts:
Asked on Bluesky how Google handles long-term holdouts on a marketplace with tens of millions of pages, Mueller said that, depending on the setup, one version or the other is used for indexing, and that variants sufficiently different from each other…
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