Leading SEO platform Semrush – the company that acquired Search Engine Land, MarTech, and Third Door Media in October 2024 – is being acquired by software company Adobe.
Adobe announced the acquisition today. The all-cash deal is valued at about $1.9 billion and is expected to close in the first half of 2026, pending regulatory and shareholder approvals.
What Semrush is saying. Semrush CEO Bill Wagner shared this on LinkedIn:
We have some big news at Semrush today: we’re joining forces with Adobe.
I am proud to announce our agreement to be acquired by Adobe for $1.9 billion. This is the right move at the right time for both of our respective companies and teams.
The strategic fit couldn’t be more perfect. We’re combining Adobe’s leading customer experience orchestration through its AI-agentic content supply chain and other solutions, with Semrush’s high quality digital brand visibility offerings. The result will be a new option for an end-to-end customer experience platform that serves as the new standard for the marketing technology industry.
Today’s announcement is a true testament to the incredible work of the Semrush team that started well before my tenure. I am deeply grateful for their execution, passion, and hustle over the years – which I know will carry forward as we enter this new chapter.
We’re excited to accelerate our shared vision with Adobe. More to come!
Andrew Warden, Semrush’s chief marketing officer, shared this on LinkedIn:
Big news: Semrush has agreed to be acquired by Adobe.
It’s a winning combination:
Adobe brings leading customer experience orchestration in the agentic AI era with its content supply chain and other solutions.Semrush is a strong player for search and brand visibility, first with SEO and now with GEO.
Together, marketers can look forward to a new option for a unified brand visibility platform.
This transaction is huge for our customers and their growth, and a testament to the hard work of our team. I’m proud of what we’ve built and look forward to this next chapter of growth with Adobe.
SAN JOSE, Calif. & BOSTON–(BUSINESS WIRE)–Today, Adobe (Nasdaq:ADBE) and Semrush Holdings, Inc. (NYSE:SEMR) announced that they have entered into a definitive agreement under which Adobe will acquire Semrush, a leading brand visibility platform, in an all-cash transaction for $12.00 per share, representing a total equity value of approximately $1.9 billion. Semrush is a powerful partner for marketers looking to manage brand visibility and audience reach through its data-driven generative engine optimization (GEO) and search engine optimization (SEO) solutions.
Adobe is leading customer experience orchestration in the agentic AI era with comprehensive solutions spanning content supply chain, customer engagement and brand visibility. Adobe enables 99% of the Fortune 100, including The Coca-Cola Company, General Motors and IBM, to use AI to…
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