James LePage, Director Engineering AI at Automattic, and the co-lead of the WordPress AI Team, shared his insights into things publishers should be thinking about in terms of SEO. He’s the founder and co-lead of the WordPress Core AI Team, which is tasked with coordinating AI-related projects within WordPress, including how AI agents will interact within the WordPress ecosystem. He shared insights into what’s coming to the web in the context of AI agents and some of the implications for SEO.
AI Agents And Infrastructure
The first observation that he made was that AI agents will use the same web infrastructure as search engines. The main point he makes is that the data that the agents are using comes from the regular classic search indexes.
He writes, somewhat provocatively:
“Agents will use the same infrastructure the web already has.
- Search to discover relevant entities.
- “Domain authority” and trust signals to evaluate sources.
- Links to traverse between entities.
- Content to understand what each entity offers.
I find it interesting how much money is flowing into AIO and GEO startups when the underlying way agents retrieve information is by using existing search indexes. ChatGPT uses Bing. Anthropic uses Brave. Google uses Google. The mechanics of the web don’t change. What changes is who’s doing the traversing.”
AI SEO = Longtail Optimization
LePage also said that schema structured data, semantic density, and interlinking between pages is essential for optimizing for AI agents. Notable is that he said that AI optimization that AIO and GEO companies are doing is just basic longtail query optimization.
He explained:
“AI intermediaries doing synthesis need structured, accessible content. Clear schemas, semantic density, good interlinking. This is the challenge most publishers are grappling with now. In fact there’s a bit of FUD in this industry. Billions of dollars flowing into AIO and GEO when much of what AI optimization really is is simply long-tail keyword search optimization.”
What Optimized Content Looks Like For AI Agents
LePage, who is involved in AI within the WordPress ecosystem, said that content should be organized in an “intentional” manner for agent consumption, by which he means structured markdown, semantic markup, and content that’s easy to understand.
A little further he explains what he believes content should look like for AI agent consumption:
“Presentations of content that prioritize what matters most. Rankings that signal which information is authoritative versus supplementary. Representations that progressively disclose detail, giving agents the summary first with clear paths to depth. All of this still static, not conversational, not dynamic, but shaped with agent traversal in mind.
Think of it as the difference between a pile of documents and a well-organized briefing. Both contain the same information. One is far more useful to someone trying to quickly understand what you offer.”
A…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
