Microsoft has been promising to give data on the performance of websites mentioned in AI results within Bing and Copilot since February 2023 and then again in April 2023. But then decided to let us down and only lump the data together with web queries, not giving us a clear view of how our sites perform within Bing’s AI experiences.
Now Bing is reportedly testing showing a new report within Bing Webmaster Tools named AI Performance report.
AI Performance report. This report is currently in a super limited beta – Microsoft has not announced anything about this publicly. But a source told us this report shows citation data from both Microsoft Copilot and partners. It shows the number of citations and the number of cited pages by day.
You can see how many times Copilot cited your website and across how many pages. It does not show you how many people clicked from those citations on Copilot to your site.
It does also let you see the data listed by “grounding queries” and “pages.” Grounding queries is likely not the full query entered into the search box on Copilot but how Bing interprets that query. Plus, it will show you the “intent” behind the query, whether it is a navigational, informational, or other form of query.
The report also shows you the specific pages cited by Copilot.
ETA. Again, Microsoft has not announced this report yet but some are seeing it go live within Bing Webmaster Tools under the Search Performance report named “AI Performance.” I do not know when you or I will gain access to the report.
Why we care. It is great to see more AI performance reporting coming from Bing Webmaster Tools, but I really do wish for click data. Every publisher, content creator, and site owner wants to know how the click-through rate from AI experiences compares to web search.
It just feels like all the search engines are deliberately hiding this data from us.
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