Every year, Google suspends tens of millions of Google Ads accounts for advertising policy violations. One specific policy area that confuses many legitimate advertisers is Google’s “three-strikes” system.
Essentially, if Google decides your account has repeatedly violated any of 15 specific Google advertising policies, you’re at risk for temporary (and potentially permanent) suspension of your Google Ads account.
To help you prevent a single policy issue from snowballing into a full account suspension, here’s how Google’s three-strike system works and what you should do at every stage to keep your ads running.
Case study: Appealing a Google Ads strike
Over the past 10+ years, I’ve helped thousands of advertisers identify and resolve Google’s policy concerns so that their businesses can resume running ads. One such situation involved helping a business that sells ceremonial swords for military dress uniforms.
Google’s Other Weapons policy prohibits advertising swords intended for combat. However, that same policy permits the advertising of non-sharpened, ceremonial swords, which is what this business sells. Even though this business was properly advertising its products within Google’s ad policy parameters, Google issued them a warning for violating the Other Weapons policy.
After the warning, we documented for Google that the business wasn’t violating Google’s policy. We also added specific disclaimers to the business’s sword product pages, noting that the swords were only ceremonial. Frustratingly, Google decided to issue a first strike to the business anyway.
We appealed the strike because the business wasn’t violating Google’s policy. But Google quickly denied that appeal. We tried appealing again, and Google denied the second appeal. The ad account remained on hold with no ads serving, and the business was losing revenue.
Ultimately, we had to “acknowledge” the strike to Google (I’ll explain what that means later) so that the ads would resume serving. We then worked with Google to craft more precise disclaimer language, stating that the swords for sale were ceremonial blades and not sharpened for use as weapons. This disclaimer was added to the business’s website footer so that both Google’s robots and human reviewers could see it on every single page (regardless of whether swords were for sale on a particular page).
Because of all these changes, Google’s concerns were satisfied and the business has never received any subsequent warnings or strikes. The end result was a success, even though technically there should never have been a warning or strike issued because an actual policy violation never occurred.
Key takeaway: Google will sometimes incorrectly issue warnings and strikes, and even reject appeals, and will often require excessive website disclaimers to convince them that all is well.
Your customers search everywhere. Make…
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
