Google Search Central announced that Search Console’s branded queries filter is now available to all eligible sites, causing many SEOs to ask questions about it and Google’s John Mueller stepped in to answer them.
Google’s branded queries filter is a way to analyze branded search queries that are driving traffic from the search listings. Branded queries are particularly helpful because they help businesses understand what keywords users associate with their sites, information that helps site owners and SEOs better understand how users relate to the website.
Branded Queries
Branded queries are keyword phrases used on Google that include a website’s brand name, variations and misspellings, and branded products or services. The report is available in Search Console’s Performance Report where a filter can be used to select branded or non-branded queries.
Answers To Questions About Branded Query Filter
Search Central announced that the branded queries filter was available to all eligible sites so it’s fitting that the first question asked was about the criteria used to define what an eligible site was.
Mueller answered with a link to the official documentation and a quote from it:
“This filter isn’t available for sub-properties (for example, https://example.com/blog/) or for sites with a low number of impressions.”
Adding Queries To The Branded Query Filter
Someone asked if it will be possible to make adjustments or add queries to the filter because some of the queries they were tracking were not showing up.
Mueller answered:
“Not at the moment, well, unless you count building up a new recognized brand :). “
Although the person asking the question didn’t provide more details, it appears it might be that actual branded queries may not have been getting picked up by the brand filter. Being able to add or suggest queries that should be in the filter might be helpful.
Isha Mehendiratta asked two questions, including a related question about suggesting queries to track as branded.
Isha asked:
“At the moment it seems the branded classification is automatically determined by Google, but there is no way for site owners to add brand variants, common misspellings, or related branded terms.
Is there any plan to allow some level of custom brand query configuration in the future?”
Mueller answered that suggestions are not a current feature:
“At the moment, I’m not aware of plans to provide customization, but feedback in the tool is always welcome!”
The thing about that question is that Google’s documentation says that it will show misspelled brand names. So having a form to fill in with dozens of keyword variations probably won’t make them pop up in the brand filter.
The documentation explains:
“What is a branded query?
A branded query is a query that includes your brand name (for example, Google), variations or misspellings of the brand name (for example, Gogle), and brand-related products or services: (for example,…
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