Google is rolling out Search profiles in the U.S. for publishers within Google Discover. Search profiles gives publishers a landing page that searchers can click on and view, the landing page includes a large header image, a way to follow the publisher and a place to showcase their latest articles, videos and social posts, all in one place.
Google has been testing this for several months, constantly tweaking it and more recently adding shortnames.
What are Search Profiles. Google describes Search profiles as:
- “Search profiles give publishers and creators a central place to showcase their latest articles, videos and social posts. People can easily follow sources from their profile, so they’re more likely to see that content on Discover, found on the home screen of the Google app.”
- As a “new way for publishers and creators to shape their presence on Search. Search profiles are a dedicated, shareable space to highlight content across platforms, and help audiences find accurate, up-to-date information about sources on Search.”
What it looks like. Here is a video of it in action:
How do you manage your Search profile. Google said this is first rolling out to publishers and creators “with a sizable following on at least one major social or video platform.” These publishers should be able to claim their Search profile and customize it with an avatar, bio, website, social media and video platforms, and other important content.
Google added that claiming a profile may trigger the creation of a Knowledge Panel for eligible publishers and creators. But if you already have a Knowledge Panel, it will be enhanced with your updated avatar, latest content, and a direct profile link.
Here are instructions on how to create a Search profile, or claim an existing Search profile, and manage a Search profile.
Availability. This is available in the U.S. for users and publishers with a “sizable following.” Google will expand access to this over time. You need to have a minimum number of subscribers or followers on at least one content platform:
- TikTok: 300,000
- YouTube: 100,000
- Instagram: 100,000
- X: 100,000
Why we care. Google continues to add features to help publishers get more attention from Search and Discover. This is one new way where publishers can get a larger following on Google, as well as on their other platforms. All while trying to highlight more of the publisher’s latest articles. The big question is, will it be enough with AI overtaking Google Search?
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