Welcome to the week’s Pulse: updates affect how you measure AI search visibility, whether you can opt out of it, and how the completed core update reshaped rankings.
Here’s what matters for you and your work.
Google Adds AI Search Controls And Reports To Search Console
Google is testing two new Search Console features for AI search visibility. A toggle lets you control whether your site appears in AI Overviews and AI Mode. Dedicated performance reports show how your URLs appear in AI features across Search and Discover.
Key facts: The reports cover impressions, pages, countries, devices, and dates with hourly granularity. Click data isn’t included. Google says it’s working with website owners to decide which metrics to add next. Both features are rolling out to a subset of UK websites first.
Why This Matters
Until now, AI-driven visibility was bundled into standard Search Console data with no way to isolate it. The new reports give you a dedicated view of which pages appeared inside AI answers and in which countries.
Impressions tell you how often your pages appeared, but not whether anyone clicked through. That gap has been the central question in AI search measurement for over a year. This launch doesn’t close it yet.
What SEO Professionals Are Saying
In a LinkedIn post, Glenn Gabe, President of G-Squared Interactive, wrote:
“AI reporting coming to GSC! Awesome! No click data. NOT Awesome.”
Read our full coverage: Google Tests Dedicated AI Search Reports In Search Console
UK Regulator Requires Google To Let Publishers Opt Out Of AI Search
The UK’s Competition and Markets Authority has imposed a conduct requirement on Google under its digital markets regime. Publishers will be able to opt out of having their content used in AI search features.
Key facts: Google must let websites opt out of AI Overviews and AI Mode, opting out won’t hurt their position regular search results. Google must also let publishers opt out of content being used to train AI models. They have nine months to comply
Why This Matters
This is the first time a regulator has required the separation of AI-feature participation from standard search indexing. Publishers have wanted this since AI Overviews launched. The only previous option also removed them from standard snippets.
Publishers in the UK now have a regulatory backstop for controls that Google is providing voluntarily elsewhere. The CMA says it will announce further action on Google’s search business in the coming weeks.
What Search Industry Professionals Are Saying
In a LinkedIn post, Stuart Forrest, formerly Global SEO Director for Publishing at Bauer Media, wrote:
“The CMA has announced a win for publishers on AI search but this is a win for Google.”
Todd Davies, Competition Law PhD Candidate at University College London, wrote:
“In my view, the ability to opt-out is little more than a consolation prize for publishers.”
Read our full coverage: Google Must Let Websites Opt Out Of AI…
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