Quality over quantity is a familiar saying, but it’s not always an easy sell to executives and decision-makers who still believe publishing more content leads to better results.
That approach may still work in some areas of marketing and at specific, tested frequencies. But today’s content strategies often benefit more from a slower, data-backed production cadence guided by the law of diminishing returns.
The law of diminishing returns in online content
Publishing more frequently was associated with higher traffic, HubSpot found. But every content strategy eventually reaches a point of diminishing returns, where producing more content delivers smaller returns than improving what you already have.
That point will vary by organization. You’ll also have “compounding articles” (as HubSpot calls them) that generate most of your traffic, leads, and engagement. The goal is to identify your publishing threshold using your own performance data.
Once you do, you can use that data to show your leadership team why publishing as much as possible doesn’t necessarily produce better results.
Dig deeper: Why more content is no longer a reliable way to grow SEO
Be the brand customers find first.
Track, grow, and measure your visibility across Google, AI search, social, local, and every channel that influences buying decisions.
Start your free trial
But are your articles even getting indexed?
A recent SEO client brought up an interesting point I hadn’t considered before. Among their high-quality content, researched, written by a human, and edited and reviewed by several people before publication, many articles were discovered by Google, but the search engine simply chose not to index them.
This has been relatively rare until recently. Historically, Google indexed most pages it discovered on established, higher-quality sites. But as AI has accelerated site creation, we’re seeing more pages discovered by Google but left unindexed.
Searching Reddit and other social forums shows that other SEOs are running into the same issue. Google has even addressed it in a Search Central video. SEO analyst Raghunath Sabat shared on LinkedIn that this issue persists when one or more of the following exist:
- Crawl budget is limited.
- There are too many URLs to crawl.
- It’s a low-priority site (an authority issue).
- The content is low quality.
- There aren’t enough internal links.
In Raghunath’s case, he resolved the issue by republishing the article and linking to it from relevant articles. But the fundamentals still matter. Internal linking and crawl budget remain crucial to getting your high-quality content indexed and delivering value.
Dig deeper: Content strategy in 2026: What actually changed (and what didn’t)
Why crawl budget still matters
According to Google’s Developer documentation:
Source link
Disclaimer
We strive to uphold the highest ethical standards in all of our reporting and coverage. We blogs.grocliq.com want to be transparent with our readers about any potential conflicts of interest that may arise in our work. It’s possible that some of the investors we feature may have connections to other businesses, including competitors or companies we write about. However, we want to assure our readers that this will not have any impact on the integrity or impartiality of our reporting. We are committed to delivering accurate, unbiased news and information to our audience, and we will continue to uphold our ethics and principles in all of our work. Thank you for your trust and support.
Website Upgradation is going on for any glitch kindly connect at [email protected]
