Search Engine Land live event-- Save your spot!

Local search ads are about more than visibility — they’re about being the first choice when high-intent customers are ready to call. But for marketers, managing these campaigns at scale can be challenging. From competing in crowded categories to closing tracking gaps and proving ROAS, local search requires a different approach to connect intent with real business results.

In this Google Ads Masterclass, our experts will share best practices for turning local searches into appointments and sales. The session will cover strategies for optimizing campaigns, tracking every phone lead, and reducing wasted spend — with practical examples from multi-location and franchise businesses.

Attendees will learn how to:

  • Optimize Google Ads for local intent and high-converting traffic
  • Get credit for every phone lead and conversion to prove ROAS
  • Scale local campaigns across multi-location and franchise businesses
  • Reduce missed calls and convert more phone leads into customers or patients

Save your spot to learn how to make your local Google Ads budget go further — and drive measurable results.


Contributing authors are invited to create content for Search Engine Land and are chosen for their expertise and contribution to the search community. Our contributors work under the oversight of the editorial staff and contributions are checked for quality and relevance to our readers. Search Engine Land is owned by Semrush. Contributor was not asked to make any direct or indirect mentions of Semrush. The opinions they express are their own.


Digital Marketing DepotDigital Marketing Depot

Digital Marketing Depot is the resource center for digital marketing strategies and tactics. Created by Third Door Media, Digital Marketing Depot features a robust library of hosted white papers, eBooks, original research, and webinars on a wide range of digital marketing topics- from advertising, analytics, data and content management, to email marketing, SEO and PPC campaign management, and much more. Visit us at http://digitalmarketingdepot.com.


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Last Update: September 15, 2025