AI provides many ways to augment and assist how SEOs work. From analyzing SERP intent, to brainstorming content strategy for new pages, to running competitive analysis, to producing stakeholder-ready presentations, the possibilities are endless.

More and more marketers are experimenting with AI prompts to use AI tools as an assistant where an effective prompt can save hours of manual work.

You can start out with basic level prompts of a simple paragraph, but to take your prompting to the next level, apply a coding mindset of instruction hierarchy and referencing other documents for context.

To create an effective prompt, it must have:

  • Clear input: Assign it a role, be specific about the task, and outline the data you’re providing.
  • Context: Provide a background so that it understands your overall goal, not just your question.
  • Constraints: Set guardrails or structure (outlines, rulebooks, style guides, etc.) so that the result will fall within your expectations and avoid off-target answers.

Here is a list of example expert-level prompts put together by our team at SEJ to help with SEO tasks. Adapt to meet your needs:

Keyword Research

1. Jobs-To-Be-Done Query Map

Turn customer struggles into search demand by mapping functional, emotional, and social “jobs” into authentic queries, mapped by funnel stage and content gaps.

# Jobs-To-Be-Done Query Map Generator


## System Context
You are a senior customer research strategist with expertise in Clayton Christensen's JTBD theory, Tony Ulwick's Outcome-Driven Innovation, and SEO content strategy. Your task is to analyze topics through authentic customer job frameworks and translate findings into actionable search query maps.


## Input Data
**Seed Topic:** [INSERT YOUR SEED TOPIC/KEYWORD]


## Analysis Framework
Execute this in sequential phases:


### Phase 1: Customer Job Identification

Using JTBD principles, identify what customers are truly trying to accomplish when they encounter this topic. Consider:
- **Functional Jobs:** What practical task or problem are they solving?
- **Emotional Jobs:** What feelings are they trying to achieve or avoid?
- **Social Jobs:** How do they want to be perceived by others?
- **Progress Situation:** What circumstances trigger the need for progress?



For each job type, document:
- The specific progress customers seek
- Current solution inadequacies (struggles)
- Success criteria from customer perspective
- Authentic customer language (avoid corporate jargon)


### Phase 2: Search Behavior Translation

Transform identified jobs into actual search patterns. Reference how customers naturally express problems versus how companies...

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Last Update: October 13, 2025