Budget SEO For Capacity, Not Output
Marketing leaders are still budgeting to grow clicks in 2026, even though AI Overviews cut organic traffic in half and…
Do I Need To Rethink My Content Strategy For LLMs?
For this week’s Ask An SEO, the question asked was: “Do I need to rethink my content strategy for LLMs…
Google Is Not Diminishing The Use Of Structured Data In 2026
A recent announcement on the Google Search Central blog gave a Redditor the impression that Google was significantly reducing the…
How To Cultivate Brand Mentions For Higher AI Search Rankings
Building brand awareness has long been an important but widely overlooked part of SEO. AI Search has brought this activity…
Google AI Overviews Appear On 21% Of Searches: New Data
Ahrefs analyzed 146 million search results to determine which query types trigger AI Overviews. The research tracked AIO appearance across…
Meta Projected $16B From Scam Ads, Internal Docs Show
Advertisers on Meta may be unknowingly competing against suspected scam ads that stay in auctions at higher “penalty bid” prices….
The John Lewis Christmas Winning Formula Returns
It’s that time of year again. The John Lewis Christmas ad has dropped – a little earlier than usual –…
Why Strategic Review Is The Missing Layer In Many SEO Campaigns
Whether you call your SEO efforts a strategy, campaign, or channel, many SEO programs start strong but slowly drift. That…
Tips To Boost Your Holiday PPC Performance (Get Ready Now)
Black Friday doesn’t sneak up on anyone, yet somehow it still catches advertisers off guard every year. Campaigns launch at…
Automattic Disputes Use Of Word “Automatic” For WordPress Product
Lawyers representing Automattic, the for-profit founded by WordPress co-founder Matt Mullenweg, sent a trademark complaint letter to WordPress developer Kevin…