Why AI Content All Sounds the Same & How SEO Pros Can Fix It
This post was sponsored by Market Brew. The opinions expressed in this article are the sponsor’s own. If your AI-generated…
Perplexity Bets $400M On Snapchat To Scale AI Search Adoption
Perplexity will pay Snap $400 million to integrate its AI answer engine into Snapchat’s chat interface, with rollout starting next…
Google Deprecates Practice Problem Structured Data In Search
Google will deprecate practice problem structured data in January and clarifies Dataset markup is only for Dataset Search. Book actions…
YouTube Separates Organic & Paid Metrics In Channel Analytics
YouTube introduced separate filtering for organic and paid traffic metrics in YouTube Analytics, allowing you to distinguish between unpaid and…
Solving The Web Effectiveness Stalemate
In many organizations, a quiet but costly stalemate exists between two powerful forces: the chief marketing officer (CMO) and the…
Using Attribution Paths To Transform Your Google Ads Strategy
Let’s state a fact: Google Ads in 2025 runs on automation. From Smart Bidding and Responsive Search Ads to Performance…
How To Understand AI Mode Rankings
A simplified explanation of how Google ranks content is that it is based on understanding search queries and web pages,…
How Founders Are Turning LinkedIn Posts Into Larger Sales Deals
Build Influence, Drive Revenue, and Grow Faster Your voice is your most underused business asset. Founders who post at least…
Google AI Mode Starts Rolling Out Agentic Booking In Labs
Google is starting to roll out agentic capabilities in AI Mode as a Search Labs experiment. This update enables AI…
LLM Traffic Is Shrinking
LLM referral traffic has been growing +65% year-to-date. But we should assume 0 in the future. LLM Referral Traffic Is…