Advanced Strategies For Smarter Bidding, Budgets & Audiences
The holiday this year brings more competition than ever, but the shopper journey is also shifting. Consumers begin research weeks…
Ahrefs Data Shows Brand Mentions Boost AI Search Rankings
The latest Ahrefs podcast shares data showing that brand mentions on third-party websites help improve visibility across AI search surfaces….
Kinsta Managed WordPress Host Won’t Charge For Bot Traffic
WordPress managed web hosting company Kinsta announced that it is changing how it bills its customers by not charging users…
Apple To Lean On Google Gemini For Siri Overhaul
Apple is reportedly paying Google to build a custom Gemini AI model that will power a major Siri upgrade targeted…
GEO Platform Shutdown Sparks Industry Debate Over AI Search
Benjamin Houy shut down Lorelight, a generative engine optimization (GEO) platform designed to track brand visibility in ChatGPT, Claude, and…
Can You Use AI To Write For YMYL Sites? (Read The Evidence Before You Do)
Your Money or Your Life (YMYL) covers topics that affect people’s health, financial stability, safety, or general welfare, and rightly…
4 Systems To Operationalize Thought Leadership
In my last article, we covered strategies that turn a founder’s voice into a pipeline driver. The most common follow-up…
Google Discusses Digital PR Impact On AI Recommendations
Google’s VP of Product for Google Search confirmed that PR activities may be helpful for ranking better in certain contexts…
8 LinkedIn Alternatives For Professional Networking
When it comes to thought leadership and great opportunities, professionals are missing out if they’re not on LinkedIn. It’s the…
Discounted ChatGPT Go Is Now Available In 98 Countries
ChatGPT Go, OpenAI’s heavily discounted version of ChatGPT, is now available in 98 countries, including eight European countries and five…