Google Introduces Three-Tier Store Widget Program For Retailers
Google is expanding its store widget program into three eligibility-based tiers that you can embed on your site to display…
Directed Bias Attacks On Brands?
Before we dig in, some context. What follows is hypothetical. I don’t engage in black-hat tactics, I’m not a hacker, and…
AI Platform Founder Explains Why We Need To Focus On Human Behavior, Not LLMs
Google has been doing what it always does, and that is to constantly iterate to try and retain the best…
Google Discover Adds Social Media Posts & Follow Buttons
Google is updating Discover with two changes that could change how your content finds readers. You can now follow publishers…
How To Measure Brand Marketing Efforts (And Prove Their ROI)
Brand marketing is often the silent driver behind successful digital campaigns. People are far more likely to read, watch, click,…
Google Is Hiring An Anti-Scraping Engineering Analyst
Google is hiring a new anti-scraping czar, whose job will be to analyze search traffic to identify the patterns of…
How To Win Brand Visibility in AI Search
AIOs, LLMs & the New Rules of SEO AI Overviews are changing everything. Your impressions might be up, but the…
YouTube Monetization Updates Across Long-Form, Shorts, & Live
YouTube has announced a suite of monetization updates designed to help creators diversify their revenue streams. Key updates include dynamic…
YouTube Adds Title A/B Testing And “Ask Studio” Analytics
YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio. Title tests are coming to YouTube…
Personas Are Critical For AI search
Boost your skills with Growth Memo’s weekly expert insights. Subscribe for free! Here’s what I’m covering this week: How to…