WooCommerce Customer Review Plugin Vulnerability Affects 80,000+ Sites
An advisory was issued about a vulnerability in the Customer Reviews for WooCommerce plugin, which is installed on over 80,000…
PPC Audience Strategy: Targeting Vs. Observation
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re…
B2B Marketing Is Starting to Look a Lot Like B2C (And It’s Working)
B2B marketers are taking a page from the B2C playbook and seeing real results. According to LinkedIn’s B2B Marketing Benchmark…
File Uploads, Live Video Search, More
Google is expanding AI Mode in Search with new tools that include PDF uploads, persistent planning documents, and real-time video…
Why Your SEO Isn’t Working, And It’s Not The Team’s Fault
Over the years, I have been asked to audit numerous enterprise search programs, transforming them into world-class solutions. Time and…
Research Shows Differences In ChatGPT And Google AIO Answers
New research from enterprise search marketing platform BrightEdge discovered differences in how Google and ChatGPT surface content. These differences matter…
How AI Is Revealing The True Potential Of Individual-Centric Marketing
A few weeks ago, I fell down a rabbit hole of cottagecore TikTok and Japanese jazz-funk from the ’70s. I…
How To Win in Generative Engine Optimization (GEO)
This post was sponsored by Peec.ai. The opinions expressed in this article are the sponsor’s own. The first step of…
Microsoft Adds Copilot Mode To Edge With Multi-Tab AI Analysis
Microsoft launches Copilot Mode in Edge, introducing multi-tab AI analysis, voice navigation, and more features in development. Copilot Mode brings…
OpenAI Study Mode Brings Guided Learning to ChatGPT
OpenAI has launched a new feature in ChatGPT called Study Mode, offering a step-by-step learning experience designed to guide users…