How Can We Recover A 30% Drop In Organic Traffic From A Site Migration?
This week’s Ask An SEO question comes from an ecommerce business that followed best practices, but still lost traffic after…
Google Explains The Process Of Indexing The Main Content
Google’s Gary Illyes discussed the concept of “centerpiece content,” how they go about identifying it, and why soft 404s are…
Google’s Mueller Advises Testing Ecommerce Sites For Agentic AI
Google’s John Mueller re-posted the results of an experiment that tested if ecommerce sites were accessible by AI Agents, commenting…
Performance Max: I Was A Skeptic & Now I’m Devout (Even In Bing)
What made a Performance Max critic finally embrace it in both Google and Bing? Clear, measurable results proved automation can…
Why Generative AI Isn’t Killing SEO – It’s Creating New Opportunities
You’ve heard the predictions: AI will replace SEO, generative search will eliminate organic traffic, and marketers should start updating their…
Which Marketing Jobs Are Most Affected by AI?
New research from Microsoft reveals that marketing and sales professionals are among the most affected by generative AI, based on…
The SEO Industry Is Teaching The Wrong Skills
Generative AI-driven search isn’t a trend; it’s the new baseline. Tools like Gemini and ChatGPT have already replaced traditional queries…
CSS Background Images Aren’t Indexed
In a recent Search Off the Record podcast, Google’s Search Relations team cautioned developers against using CSS for all website…
Soft 404s Use Crawl Budget Despite 200 OK Status
Google clarifies that soft 404 pages consume crawl budget, even when they return a 200 OK status. Here’s how this…
Google On Balancing Needs Of Users And The Web Ecosystem
At the recent Search Central Live Deep Dive 2025, Kenichi Suzuki asked Google’s Gary Illyes how Google measures high quality…