Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…
Breaking News From Search Central Live
Google has just unveiled an alpha version of its Trends API at Google Search Central Live, Deep Dive APAC 2025….
Why A Site Deindexed By Google For Programmatic SEO Bounced Back
A company founder shared their experience with programmatic SEO, which they credited for initial success until it was deindexed by…
Why Is SureRank WordPress SEO Plugin So Popular?
A new SEO plugin called SureRank, by Brainstorm Force, makers of the popular Astra theme, is rapidly growing in popularity….
ChatGPT Appears To Use Google Search As A Fallback
Aleyda Solís conducted an experiment to test how fast ChatGPT indexes a web page and unexpectedly discovered that ChatGPT appears…
Google Search Central APAC 2025: Everything From Day 3
Google Search Central Asia Pacific 2025 focused on three pillars over the three days. The theme for day one was…
Content That Enables & Adds Value In The Modern Search World
Too often in our content and messaging, we default to listing features in a succession of brief, disconnected claims rather…
Google Confirms CSS Class Names Don’t Influence SEO
In a recent episode of Google’s Search Off the Record podcast, Martin Splitt and John Mueller clarified how CSS affects…
5 Ways To Prove The Real Value Of SEO In The AI Era
As SEO evolves with AI optimization, generative engine optimization, and answer engine optimization, brands and marketers must rethink their SEO…
Google Search Central APAC 2025: Everything From Day 2
The second day of the Google Search Central Live APAC 2025 kicked off with a brief tie‑in to the previous…