Turning Question Maps Into Real AI Retrieval
If you spend time in SEO circles lately, you’ve probably heard query fan-out used in the same breath as semantic SEO, AI…
Validity Of Pew Research On Google AI Search Results Challenged
Questions about the methodology used by the Pew Research Center suggest that its conclusions about Google’s AI summaries may be…
Google’s New AI Search Experiment
Google has launched Web Guide, an experimental feature in Search Labs that uses AI to reorganize search results pages. The…
Google Launches AI-Powered Virtual Try-On & Shopping Tools
Google unveiled three new shopping features today that use AI to enhance the way people discover and buy products. The…
Google Says You Don’t Need AEO Or GEO To Rank In AI Overviews
Google’s Gary Illyes confirmed that AI Search does not require specialized optimization, saying that “AI SEO” is not necessary and…
Google Search Central APAC 2025: Everything From Day 1
Search Central Live Deep Dive Asia Pacific 2025 brings together SEOs from across the region for three days of insight,…
Everything You Need To Know
When Performance Max launched in 2021, many advertisers weren’t sure what to expect. It promised access to all of Google’s…
AI Overviews Drive 10% More Queries, Per Q2 Earnings
New data from Google’s Q2 2025 earnings call suggests that AI features in Search are driving higher engagement. Google reported…
Google Makes It Easier To Talk To Your Analytics Data With AI
Google has released an open-source Model Context Protocol (MCP) server that lets you analyze Google Analytics data using large language…
Google Shares SEO Guidance For State-Specific Product Pricing
In a recent SEO Office Hours video, Google addressed whether businesses can show different product prices to users in different…