Do We Need A Separate Framework For GEO/AEO? Google Says Probably Not
At Google Search Central Live Deep Dive Asia Pacific 2025, Cherry Prommawin and Gary Illyes led a session on how…
AI PPC Strategies For Business Growth
Marketers tend to prioritize top-of-funnel awareness and bottom-funnel conversion efforts. Yet, the mid-funnel stage is where prospects actively weigh options…
Pew Research Confirms Google AI Overviews Is Eroding Web Ecosystem
Pew Research Center tracked real web browsing behavior and confirmed what many publishers and SEOs have claimed: AI Overviews does…
Make Sure Your Brand Stands Out In The New SEO Era
Wish you could control what AI says about your brand? You’re not alone. As generative search becomes the default for…
Should Advertisers Rethink The ‘For Vs. Against’ Stance On Performance Max?
Performance Max has become one of the most talked-about campaign types in PPC for a number of reasons. Some advertisers…
Operationalizing Your Topic-First SEO Strategy
Last week, I walked through the shift from keyword-first to topic-first SEO – and why that mindset change matters more…
WP Engine’s AI Toolkit Vectorizes WordPress Sites For Smart Search
WP Engine announced the release of its AI Toolkit, a way to easily integrate advanced AI search and product recommendations…
Google Says It Could Make Sense To Use Noindex Header With LLMS.txt
Google’s John Mueller answered a question about llms.txt related to duplicate content, stating that it doesn’t make sense that it…
Google CTRs Drop 32% For Top Result After AI Overview Rollout
A new study from GrowthSRC Media finds that click-through rates (CTRs) for Google’s top-ranking search result have declined from 28%…
How To Get Your Content (& Brand) Recommended By AI & LLMs
The game has changed, and quite recently, too. Generative engine optimization (GEO), AI Overviews (AIOs), or just an extension of…