AI Chatbots Frequently Get Login URLs Wrong, Netcraft Warns
A report finds that AI chatbots are frequently directing users to phishing sites when asked for login URLs to major…
DuckDuckGo Adds Option To Filter Out AI-Generated Images
DuckDuckGo now lets you filter AI-generated images out of your search results. The new setting appears in image search and…
PPC Audience Strategy: Targeting Vs. Observation
If you’ve layered audiences into your Google Ads campaign and weren’t sure if you should select “targeting” or “observation,” you’re…
Potential SEO Clients May Want To Discuss AI Search And Chatbots
There was a post on social media about so-called hustle bros, and one on Reddit about an SEO who lost…
How To Calculate Your ROAS & Ways To Use It
Return on ad spend (ROAS) is a common metric or key performance indicator for paid search campaigns. PPC managers and…
Why It’s Okay To Not Buy Or Obsess Over Links Anymore
There are many businesses relatively new to SEO that eventually face the decision to build or buy links because they…
Google Discusses If It’s Okay To Make Changes For SEO Purposes
Google’s John Mueller and Martin Splitt discussed making changes to a web page, observing the SEO effect, and the importance…
Can AEO/GEO Startups Beat Established SEO Tool Companies?
The CEO of Conductor started a LinkedIn discussion about the future of AI SEO platforms, suggesting that the established companies…
Google’s Top 5 SEO Tools
I’ve spent years working with Google’s SEO tools, and while there are countless paid options out there, Google’s free toolkit…
Google’s June 2025 Update Analysis: What Just Happened?
Google’s June 2025 Core Update just finished. What’s notable is that while some say it was a big update, it…