How to Turn Webinars Into Your Best Lead Gen Channel in 5 Phases
A few weeks ago, we sat down with marketers running webinar programs at agencies and in-house teams, all B2B. We…
Google Tests ‘Ask YouTube’ Conversational Search Experiment
YouTube is testing “Ask YouTube,” a conversational search experience that returns AI-generated text summaries alongside cited videos and supports follow-up…
Bing Previews AI Citation Share For Webmaster Tools
Microsoft previewed four new AI reporting features for Bing Webmaster Tools: citation share, grounding query-intent labels, grounding query topic labels,…
GoDaddy Transferred A Domain By Mistake And Refused To Fix It
GoDaddy is alleged to have transferred a domain name without authorization from it’s longtime registrant, transferring the domain name without…
Google’s AI Overviews Cut Organic Clicks 38%, Field Study Finds
A randomized field experiment finds Google’s AI Overviews reduce organic clicks to external websites by 38% on queries where they…
When Expensive Clicks Are A Sign Of Success
Cost-per-click (CPC) remains one of the most closely scrutinized metrics in digital advertising for both business owners and expert practitioners….
The Technical SEO Audit Needs A New Layer
The standard technical SEO audit checks crawlability, indexability, website speed, mobile-friendliness, and structured data. That checklist was designed for one…
No One Builds The Page, No One Visits It
In January 2026, Google was granted patent US12536233B1. Six engineers worked on it, and it describes a system that scores a…
AI Overview CTR Fell 61%, But Clicks Didn’t Collapse
Brand-cited AI Overview CTR fell 61% from Q3 to Q4, according to a new report from Seer Interactive, but the…
Google Pushes “Bounce Click” Explanation For AI Overview Traffic Loss
Google’s head of Search, Liz Reid, told Bloomberg’s Odd Lots podcast that AI Overviews are reducing “bounce clicks” from publisher…