Google’s Updates Push Search Further Into Task Completion
Google announced three updates to Search and AI Mode this week, which Roger Montti reported for SEJ. Reading his article motivated…
Robots.txt Docs Expand, Deep Links Get Rules, EU Steps In
Welcome to the week’s Pulse: updates affect how deep links appear in your snippets, how your robots.txt gets parsed, how…
Why Microsoft’s AI Ad Strategy Deserves More Attention From PPC Managers
Microsoft announced a wave of AI updates this week, and most of the coverage will likely focus on the individual…
Localized Distribution In The AI Era: The DIRHAM Framework
Last year, I taught a module on content marketing around the PESO model (Paid, Earned, Shared, and Owned media). Matt…
Google Won’t Act On Spam Reports If They Contain Personal Information
Google updated their spam reporting documentation to make it clearer that spam reports are not wholly confidential and that it’s…
Google May Expand Unsupported Robots.txt Rules List
Google may expand the list of unsupported robots.txt rules in its documentation based on analysis of real-world robots.txt data collected…
OpenAI’s Crawler Docs Now List OAI-AdsBot For ChatGPT Ads
OpenAI’s public crawler documentation now lists OAI-AdsBot, a bot that may visit pages submitted as ChatGPT ads to check policy…
Google Adds View-Through Conversion Optimization To Demand Gen
Google announced two updates to Demand Gen ahead of Google Marketing Live. View-through conversion (VTC) optimization is now available for…
The Real Reason Your SEO Team Hasn’t Made The AI Transition Yet
This series has spent five articles mapping what the AI search transition requires of your team, your content, your technical…
Why Google Has Changed & Who’s Really Paying for It
Money, obviously. But it’s deeper than that. Google’s market share has broadly held firm in the wake of everything AI….