How To Break Through An Affiliate Site Plateau
This week’s Ask an SEO question is: “I’ve been running an affiliate site for 2 years but hit a plateau….
Google Lists 9 Scenarios That Explain How It Picks Canonical URLs
Google’s John Mueller answered a question on Reddit about why Google picks one web page over another when multiple pages…
New Google Spam Policy Targets Back Button Hijacking
Google added a new section to its spam policies designating “back button hijacking” as an explicit violation under the malicious…
The Dangerous Seduction Of Click-Chasing
It works, until it doesn’t. The Chase Imagine you’re a news publisher. Your journalism is good, you write original stories,…
How To Measure PPC Performance When AI Controls The Auction
For most of the history of paid search, performance measurement followed a clear cause-and-effect relationship. Advertisers controlled the inputs inside…
Google’s Task-Based Agentic Search Is Disrupting SEO Today, Not Tomorrow
Google’s Sundar Pichai recently said that the future of Search is agentic, but what does that really mean? A recent…
How AI Chooses Which Brands To Recommend
Ask ChatGPT or Claude to recommend a product in your market. If your brand does not appear, you have a…
How AI Agents See Your Website (And How To Build For Them)
Every major AI platform can now browse websites autonomously. Chrome’s auto browse scrolls and clicks. ChatGPT Atlas fills forms and…
What Pichai’s Interview Reveals About Google’s Search Direction
Google CEO Sundar Pichai’s description of search as a future “agent manager” made headlines this week after an hour-long interview…
What I Learned About The Future Of Search And AI From Sundar Pichai’s Latest Interview
I really enjoyed this interview with Sundar Pichai by John Collison and Elad Gil of Stripe. Here are the five…